THE DESIGN of this book was an enormous undertaking, but that very undertaking enlivens the pages and becomes its own example of “designer as…”. Because so much of McCarthy’s text references unfamiliar designers, artists, academics, and locations, I began researching them online out of personal interest. From that research, I grabbed small images and placed them throughout the text as reference points. These reference images took on a life of their own, expanding their presence on the page and relationship to the text. Mostly they illustrate direct citations, but sometimes they act as commentary or humorously refer to neighboring images. Needless to say, this took an ambitious amount of time, both in doing the research (portraits of less well-known academic folks were hard to locate) and then putting all of these competing forces (including captions) into the book’s 248 pages. A complete reference section of every source (url or otherwise) concludes the book.